Friday, July 29, 2011

What's in a Name?

RIP Teratologic
Those of you who follow this blog (thank you very much!) may have noticed the name change from Teratologic.com to MonsterMache.net. There's a lesson here that I seem to have to keep relearning: no matter how cute or clever you may think you are being; a website, or domain, name ought to have certain characteristics:

  1. It should be easy to remember, to spell and to type
  2. It should be descriptive or have name recognition
  3. It should contain key words that search engines can find easily
  4. It should appeal to others, not just to you

Teratologic.com, in my mind anyway, was clever*, but failed miserably by the above criteria.  Even with the increasing sophistication of search engines one's domain name is still important. MonsterMache meets all four criteria; especially in the use of key words, because monsters and mache is what this site is all about!

Of course, if you only want to blog for your own enjoyment and don't really care about attracting readers then choose whatever name makes you happy!

* As Tyler Durden asks in Fight Club, "How's that working out for you?"

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